Primers

Choosing the right primer can transform your entire makeup routine, extending wear time from hours to all-day perfection. Our carefully selected range includes specialized formulations for every skin type and concern, from mattifying primers that control excess oil to hydrating bases that nourish dry skin throughout the day. Whether you're exploring affordable options like elf cosmetics primer or investing in professional-grade formulations, understanding your skin's unique needs is crucial for optimal results. Pore-minimizing primers work by filling in textural irregularities, creating a smooth surface for foundation application, while grip primers use advanced polymers to lock makeup in place. Our skincare experts recommend applying primer after moisturizer but before foundation, allowing 30 seconds for proper absorption. For oily skin types, look for oil-free, mattifying formulas, while dry skin benefits from hydrating primers with added skincare ingredients. Combination skin often requires targeted application, using different primers for different facial zones. Browse our collection to find your perfect match and experience the difference professional-quality primers make to your makeup's longevity and finish.