Avant

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Avant’s Story

Founded in Old Street, London in 2016. This artistic hub greatly inspired Avant’s slick and innovative brand identity with design as a key component of our brand. Avant aims to educate our customers by helping them to better understand the ingredients they put on their skin and make an informed choice.

They are dedicated to researching the benefits of natural ingredients and utilising advanced scientific techniques to create the most nutrient-dense skincare products. Meticulously scrutinising each ingredient in the products, blending the benefits of nature with science, Avant’s goal is to make our customers feel confident in their own skin.

At Avant, they sought the expertise of dermatologists and skincare insiders to develop our first skincare line, Bio Activ+, and have continued this approach when developing their other ranges. They focus on creating non-invasive skincare products that can be used at home to deliver visible results and meet your skincare needs.

Packaging

The Avant packaging embodies the Avant philosophy and values. They print the main ingredients used in each product on the front of our packaging. On the back, they go into more detail about how these ingredients work. A carefully curated and unique beauty ritual is printed and shared on the third side of every box. In line with their dedication to limiting our environmental impact, our packaging is made from 100% recycled fibres and is 100% recyclable. This makes the entire range of products functional, educational and ethically responsible.